Within our How We Express Ourselves unit, and as a culmination of all our studies into economics, students designed a product that they thought might be popular with other students. Next, they carefully measures and counted the parts they needed to build their item and calculated the costs to produce it – all under a budget of 5000 yen. After that, students used their knowledge of advertising to create something the grab the attention of their customers, such as slogans, alliteration, strong colours and even celebrity endorsements! Finally, it was time for the customers to come in. The grade 3’s and 4’s all enjoyed the audio visual treats that the students had prepared and participated in ‘ordering’ the items they liked, or wanted the most. The grade 5’s supported our department store by taking on roles of customer service and security. All in all, everyone had a great time and the students were able to learn all about what it’s like to run a small business.